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The 21-Point Checklist

What the Content Grader checks.

The demo version of SKUmagic automatically runs this 21-point checklist of best practices against every product in your catalog, then displays the results using charts and widgets like those in the sample report.

Titles & Descriptions

  • 01

    Title completenessEvery product has a title within channel length limits, with brand, product type, and key attribute present.

  • 02

    Title qualityTitles avoid all-caps, promotional text, and duplicate words that hurt search ranking.

  • 03

    Description lengthDescriptions meet the channel minimum and cover features, benefits, and use cases.

  • 04

    Description formattingDescriptions use clean structure with no broken HTML or placeholder text left behind.

  • 05

    Duplicate contentNo two products share identical titles or descriptions that split search ranking.

Imagery

  • 06

    Primary image presentEvery SKU has a main image meeting channel resolution and background requirements.

  • 07

    Image countProducts carry the recommended number of images, including alternate angles.

  • 08

    Image qualityImages meet minimum dimensions and are not stretched, blurry, or watermarked.

  • 09

    Alt text and tagsAlt images and tags are present for accessibility and image search.

Attributes & Categorization

  • 10

    Required attributesAll channel-required fields (size, color, material, and so on) are populated.

  • 11

    Correct categorizationProducts sit in the right category so they appear in the right searches and filters.

  • 12

    Variant integrityParent and child relationships are complete, with no orphaned variants.

  • 13

    Identifier validityUPC, EAN, GTIN, and MPN values are present, valid, and unique.

SEO & Discoverability

  • 14

    Keyword presenceHigh-traffic keywords appear in titles and descriptions where they belong.

  • 15

    Search termsBackend search terms are populated without duplication of visible content.

  • 16

    Product URL healthURLs are clean, canonical, and free of broken links.

  • 17

    Faceted search readinessAttributes support filtering so shoppers can actually find the product.

Pricing, Inventory & Compliance

  • 18

    Price validityPrices are present, positive, and consistent across channels.

  • 19

    Stock accuracyOut-of-stock items are not being promoted, and inventory flags are current.

  • 20

    Review signalsProducts are set up to collect and display reviews where the channel supports them.

  • 21

    Regulatory dataRequired compliance data, such as safety and regulatory fields, is complete.

The full SKUmagic platform goes well beyond these 21 points, with hundreds of channel-specific rules for marketplaces and eCommerce platforms.