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The 21-Point ChecklistWhat the Content Grader checks.
The demo version of SKUmagic automatically runs this 21-point checklist of best practices against every product in your catalog, then displays the results using charts and widgets like those in the sample report.
Titles & Descriptions
- 01
Title completenessEvery product has a title within channel length limits, with brand, product type, and key attribute present.
- 02
Title qualityTitles avoid all-caps, promotional text, and duplicate words that hurt search ranking.
- 03
Description lengthDescriptions meet the channel minimum and cover features, benefits, and use cases.
- 04
Description formattingDescriptions use clean structure with no broken HTML or placeholder text left behind.
- 05
Duplicate contentNo two products share identical titles or descriptions that split search ranking.
Imagery
- 06
Primary image presentEvery SKU has a main image meeting channel resolution and background requirements.
- 07
Image countProducts carry the recommended number of images, including alternate angles.
- 08
Image qualityImages meet minimum dimensions and are not stretched, blurry, or watermarked.
- 09
Alt text and tagsAlt images and tags are present for accessibility and image search.
Attributes & Categorization
- 10
Required attributesAll channel-required fields (size, color, material, and so on) are populated.
- 11
Correct categorizationProducts sit in the right category so they appear in the right searches and filters.
- 12
Variant integrityParent and child relationships are complete, with no orphaned variants.
- 13
Identifier validityUPC, EAN, GTIN, and MPN values are present, valid, and unique.
SEO & Discoverability
- 14
Keyword presenceHigh-traffic keywords appear in titles and descriptions where they belong.
- 15
Search termsBackend search terms are populated without duplication of visible content.
- 16
Product URL healthURLs are clean, canonical, and free of broken links.
- 17
Faceted search readinessAttributes support filtering so shoppers can actually find the product.
Pricing, Inventory & Compliance
- 18
Price validityPrices are present, positive, and consistent across channels.
- 19
Stock accuracyOut-of-stock items are not being promoted, and inventory flags are current.
- 20
Review signalsProducts are set up to collect and display reviews where the channel supports them.
- 21
Regulatory dataRequired compliance data, such as safety and regulatory fields, is complete.
The full SKUmagic platform goes well beyond these 21 points, with hundreds of channel-specific rules for marketplaces and eCommerce platforms.